Activating movement through live-action basketball and dynamic illustration.

Overview Activo is a hybrid live action animation film that brings athletic performance to life We began with on court footage dribbles leaps and sprints then rotoscoped key moments and layered in hand drawn 2D 3D elements oversized guiding hands stylized bursts of color and playful characters The result is a seamless fusion of real world energy and motion design celebrating the spirit of an active lifestyle in one captivating narrative